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Searching for an Internet Marketing Job in the Toronto Area?

The Marketing Garage is a new marketing firm founded by industry veterans Bob Nunn and Brian Larter. It combines two existing businesses, Larter Marketing and Brand Mechanics. Based in Aurora, just north of Toronto, we provide online marketing strategies that move the needle. Our audits help our clients get more for their marketing money by uncovering the quick wins that get them fame, found and fans online. We pop the hood on their online marketing and then use over 90 marketing tools, best practices and checklists to combine the best of online marketing with an award-winning history of building strong, sustainable brands for the likes of Auto Trader, Harley-Davidson, Future Shop and more. The Marketing Garage is also an entirely new approach to the old ad agency model in that it’s a collective (or ‘guild’ as we call it) of independent experts in 7 different but complementary disciplines working under one roof (aka ‘The Garage’).

Aurora, Ontario; home of The Marketing Garage

 

We’re Hiring!

We’re looking to hire a ‘junior brand mechanic’. Someone who will join us in this unique venture and help us build on the clients and process we’ve created so far. We’re looking for a technical person who has a marketing view on life or a marketer with a deep technical side, love of analysis and metrics. You’ll be working directly with clients and have a diverse range of activities in this energetic, free-flowing environment. You’ll be a problem detective searching for that opportunity to take client’s internet marketing to a new level.

 

Position: Entry Level SEO / Internet Marketer:

‘Junior Brand Mechanic’*

 

Job Responsibilities

  • Implement and manage SEO, PPC and Online Marketing Campaigns

  • Analyze web analytics / metrics through various tools to (more…)

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TICO, The Travel Industry Council of Ontario, Asks The Marketing Garage To Go Wild!

We’ve been busy at Brand Mechanics launching a new business partnership with Toronto-area marketing company, Larter Marketing. The new business, dubbed The Marketing Garage (hey, where else would brand mechanics work?) is the combination of veteran marketing consultants Brian Larter and Bob Nunn.

The first TV commercial to come out of the new business is for the Travel Industry Council of Ontario (TICO).

The Marketing Garage has been working with TICO with a mandate to help create and increase overall consumer awareness. Over the past few years website traffic has increased 540%, now averaging over 200,000 visitors annually, while the annual Omnibus Research Survey has shown a steady increase in Consumer awareness and understanding of the functions of TICO over the past few years.

For more information on the TICO spot or working with The Marketing Garage contact: Brian Larter @416-721-9500 bwlarter@larter.ca

Bob Nunn is an award winning internet marketing consultant based in Toronto passionate about getting brands tuned up for the online era. He is the founder of BrandMechanics.ca and a regular speaker and guest blogger. Contact us to have us pop the hood on your internet marketing performance.

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Looking for a Great Toronto Internet Marketing Job?

 

Brand Mechanics is a new 2 year old marketing firm founded by industry veterans Bob Nunn and Brian Larter. Based in Aurora, just north of Toronto, we improve the marketing performance of our clients by taking a diagnostic approach to their internet marketing. We use over 90 internet marketing tools, best practices and checklists to combine the best of online metrics with an award-winning history of building strong, sustainable brands for clients such as Future Shop, Harley-Davidson and Auto Trader amongst others. Brand Mechanics is also an entirely new approach to the old ad agency model in that it’s a collective of independent experts in 7 different but complementary disciplines working under one roof (aka ‘The Garage’).

Brand-Mechanics-Internet-Marketing-Building

The Larter building in Aurora, Ontario; home of Brand Mechanics internet marketing

We’re Hiring!

We’re looking to hire a ‘junior mechanic’. Someone who will join us in this unique venture and help us build on the clients and process we’ve created so far. We’re looking for a technical person who has a marketing view on life or a marketer with a deep technical side, love of analysis and metrics. You’ll be working directly with clients and have a diverse range of activities in this energetic, free-flowing environment but you’ll also play a key role on the team on the technical side. You’ll be a problem detective searching (more…)

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Why Winning At Social Media Marketing Is Like Winning The French Open

In Canada, we’re all excited about tennis phenom Milos Raonic. This bleet (somewhere between a blog post and a tweet) draws a line between how he’s handling the same type of pressure to win that you do as an aspiring internet marketing pro.

Milos Raonic and lessons for social media marketing

Imagine that: you’re just 21, you’re now ranked #19 in the world, you’re at the French Open (having flown in from your new place in Monte Carlo) and the press is speculating you’ll face Nadal Monday if you continue to do well. That’s a far cry from little ol’ Thornhill down the road from our Brand Mechanics garage.

So how do you handle the incredible ramp up in pressure; not just pressure to win but all the offers that come from your new elite status?

“I have lot of people who say no for me, so that makes it easier,” he said. “But also, you have to understand you won’t be able to do a lot of things later unless you’re winning, and winning is the most important thing. So you just don’t get caught up in other things. Anything that could make the slightest difference in your results, unless it’s mandatory or something you want to do, it should be ‘no’ most of the time.

Why This Is Like Internet & Social Media Marketing

In the world of internet marketing, social media is the young phenom. And within Social Media Marketing, there’s all sorts of bright flashy buzzy offers like QR codes, Pinterest or Foursquare (weren’t they where you had to be last year?). Or even (more…)

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7 Internet Marketing Loyalty Programs That Aren’t Coupons

Met a great prospective client last week who handles the marketing for a store chain who said ‘our company isn’t into couponing’. Boy, I can relate to that. As someone who has been in the same job trying to stimulate traffic but hold onto profit margin, I understood why someone wise said that coupons are like alcohol.

 ”Coupons are like alcohol; originally a stimulant, than a depressant.”

Homer drunk

The biggest problem with coupons of course that nine times out of ten erode margin you end up subsidizing those who are already loyal without a demonstrable change in activity outside of them coming to expect the discount every time they show up. You’re effectively saying,

“Here. Go ahead. Reach into my pocket and take some profit margin.”

So what’s a poor internet marketing guru to do? Well, you’re better off identifying an activity that can grow your profits: such as rewarding your brand’s advocates for recommending you to their social network. Use Social Media Monitoring to identify those fans with the biggest networks and give them something to talk about. So here are 7 ways to provide non-monetary rewards to your biggest fans including specific examples from real-life marketers.

1. Invites Them To A Special Event

I love my local businesses that shut their doors after hours and have a party for their best customers. My local hockey shop does it annually for the men’s hockey league. It’s a great way for them to network and thank key decision-makers. It works for special company product launches as well.

2. Give Them Direct Access To Senior Staff

 

Executive Hotline Loyalty Program

While research into ‘why people follow brands online’ shows that the number one reason is couponing it also indicates how interested people were in potentially being able to (more…)

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15 Statistics on Consumer Ratings & Reviews

 

I don’t trust you.

Not if you’re a corporation that is. And I’m not alone as over the past 30+ years we’ve grown to trust corporations less and less and each other more and more. Word-of-mouth as a marketing concept dates back to when consumers first climbed out of the primordial ooze but what is new is that it’s on turbo-charge and been made into a powerful internet marketing tool thanks to social networking and the explosion of reviewing and rating tools.

Power of Consumer Reviews

Don’t trust me on this?

Don’t blame you. So here are 15 statistics that underline the internet marketing power that comes from activating your most valuable resource: your fans.

  1. Traffic on review sites grew 158% last year (Compete.com)
  2. 70% now consult reviews or ratings before purchasing (BusinessWeek)
  3. Even before making an offline purchase in shops, 51% of consumers use the Internet (Verdict Research, May 2009)
  4. 92% have more confidence in info found online than they do in anything from a (more…)
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How To Cost Your Next Video Production

Here’s an easy way to budget for your next video production.

When it comes to Film, TV or Internet marketing,  video production costs are always affected by the following four areas.

1.    Length of the video

2.    Production values desired

3.    How many hours are planned to complete the project

4.    Complexity of the elements (# of talent, days on location, special effects, animation, etc.)

Whether it is a simple internet marketing video or a large, complex production, anyone making a video has to consider these four elements when determining video production costs and how they will impact on what the final outcome.

Bottom-line: You have to decide on what you want the outcome to be.  

Here are examples of three types of productions (lower, medium and higher priced videos) that will these four elements impact your video production costs.  (more…)

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Online Branding: The Power of the Google Doodle

I’ve always loved the online branding power Google built through its Google Doodles. You know the…

 Google online branding

 

Some people say that Google built its brand without traditional advertising.

Poppycock!

Putting aside its current use of traditional advertising to market itself…(ahem)

Google Traditional Marketing

…Google also was smart as hell to create awareness of which search engine you were using by occassionally tweaking the presentation of its name. Along with other little proofpoints of differentiation like the speed and quantity of its results…

Google Online branding

…this creative way of building good ol’ fashioned brand awareness and corporate identity is one of the secrets of its success. Something Yahoo, AOL, Netscape and others missed. And something that continues to be missed by even big online brands today like Facebook.

(It’s also a great example to point people to who believe “no, our logo and corporate identity is carved in stone” point. It shows when and why you can play with corporate identity can be played with.)

Now comes some facts (more…)

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